Events

2017.03Tmall flagship store was launched officially.

2017.04Grand opening activity.

2017.06During promotion "618", TISSOT achieved sales ranking at Top1 in Swiss watch.

2017.09Tissot and Tmall made an agreement of strategic time keeper for Double 11 and started the intensive collaboration with Tmall.

Achievements

·With promoted activities and operated fans base of launching series after online store was launched, by November, TISSOT has attracted 310.000 fans, and become the Swiss watch brand with the highest amount of fans.

·Online store covers 361 cities without offline stores, helped brand build channels rapidly.

Events

2016.10Coordinating all kinds of resources in Grand Opening activity in order to expose brand, PANDORA gave the first successful speech.

2016.12Helped brand launch at Tmall official site to enhance brand image and customers shopping experiences in December 2016.

2017.10Pandora attended Tmall TMC fashion show and became the only jewelry brand among them.

2017.11PANDORA attended Double 11 for the first time and ranked No. 1 in Tmall accessory category.

Achievements

·In Millions of fans were attracted through different kinds of precise operation such as paid traffic, content marketing for less than a year.

·Focusing on OMS, providing the docking services such as ERP, BI, the third logistics, dynamic CRM and IT etc.

Events

2017.01Buy Quickly retook over women and kids stores.

2017.10took over men stores;
Achieved sales target over 150% rapidly;
ranking Top3 among International men shoes brands;

2017.11Clarks attended TMC first time on D11. With integrated the resources of superstars and Tmall platform , it enhanced brand exposure and image.

Achievements

·Store fans were increased more than expected of brand by fan operational scenario precisely.

·Attended scanning purchase activity of Omni-channels, to prepare entirely at omni-channel.

Events

2017.01Launched Sandro men collection and Claudie Pierlot store.

2017.10Attended Tmall TMC for Double 11 campaign.

2017.11Brand official website launched successfully.

Achievements

·Store fans reached to 350,000 (by October 2017).

Events

2011.10Elle was the first corporate brand with Buy Quickly in October 2011.

2012.11Became No.1 of sales ranking on Double 11 in 2012 and the first ladies bag brand which sales revenue is over 3million during Double 11.

2014Baiqiu officially took over the sub-brand Jessie & Jane of ELLE Group and continued to create the magic about sales and brand.

2017Elle has ranked No. 1 of Tmall ladies bag category for Double 11 during these 5 years.

Achievements

·With more than six-year collaboration, Baiqiu involved in the intensive operations with ELLE about merchandise planning, traffic, CRM, marketing campaigns. The two parties have established the stable and strategic partnership relation in long term.

Events

2015.04Launched official stores at Tmall in May 2014.

2016.06 Buy Quickly took over to operate Kipling in April 2015, achieving ranking Top5 among Suitcase and Bag category on Double 11 Achieved ranking Top3 among Suitcase and Bag category.

2016.11Ranked top2 in suitcase and bag category on Double 11.

2017.03 Kipling launched Super Brands day on 317 and became the first successful brand in women bag category. Baiqiu helped Kipling to expand the sale channel on VIP.com and reached to 20% of total online sales revenue and 60%+ sell through.

Achievements

·Kipling attended Super Brands day on 317 and became the first successful brand in women bag category.

·Baiqiu helped Kipling to expand the sale channel on VIP.com and reached to 20% of total online sales revenue and 60%+ sell through.

Events

2016.03Fossil started the strategic cooperation with BQ in e-com field in Mar. 2016, and SKAGAN group brands joined consequently.

2016.05With the efforts by BQ, Fossil began the first successful brand in Tmall Super Brand Day project in May. 2016, with 110% growth.

2016.11Fossil attended the collaboration with Tmall Day Dream Live Stream, shooting on Milano Fashion Week, made a big buzz with UV reached to 200,000 and incremental fans 23,000 that day.

2017.09Buy Quickly planned and executed the Fossil TIN campaign on Huanju Day channel, combined with Fossil distinctive TIN packaging and the related people’s memory about passing time, the great marketing idea with movie star and Tmall various resources, enhanced the brand exposure and gain a great success.

Achievements

·By Jan. 2018, with accurate marketing and content marketing, Fossil fans achieved to 400,000.

·Since the cooperation with Baiqiu, YOY growth is over 60% these two years.


Events

2017.03

Tmall flagship store was launched officially.

2017.04

Grand opening activity.

2017.06

During promotion "618", TISSOT achieved sales ranking at Top1 in Swiss watch.

2017.09

Tissot and Tmall made an agreement of strategic time keeper for Double 11 and started the intensive collaboration with Tmall.

2017.11

Ranked No. 4 among International watch brands for Double 11.

Achievements

·With promoted activities and operated fans base of launching series after online store was launched, by November, TISSOT has attracted 310.000 fans, and become the Swiss watch brand with the highest amount of fans.

·Online store covers 361 cities without offline stores, helped brand build channels rapidly.


Events

2016.10

Coordinating all kinds of resources in Grand Opening activity in order to expose brand, PANDORA gave the first successful speech.

2016.12

Helped brand launch at Tmall official site to enhance brand image and customers shopping experiences in December 2016.

2017.10

Pandora attended Tmall TMC fashion show and became the only jewelry brand among them.

2017.11

PANDORA attended Double 11 for the first time and ranked No. 1 in Tmall accessory category.

Achievements

·In Millions of fans were attracted through different kinds of precise operation such as paid traffic, content marketing for less than a year.

·Focusing on OMS, providing the docking services such as ERP, BI, the third logistics, dynamic CRM and IT etc.


Events

2017.01

Buy Quickly retook over women and kids stores.

2017.10

took over men stores;
Achieved sales target over 150% rapidly;
ranking Top3 among International men shoes brands;

2017.11

Clarks attended TMC first time on D11. With integrated the resources of superstars and Tmall platform , it enhanced brand exposure and image.

Achievements

·Store fans were increased more than expected of brand by fan operational scenario precisely.

·Attended scanning purchase activity of Omni-channels, to prepare entirely at omni-channel.


Events

2017.01

Launched Sandro men collection and Claudie Pierlot store.

2017.10

Attended Tmall TMC for Double 11 campaign.

2017.11

Brand official website launched successfully.

Achievements

·Store fans reached to 350,000 (by October 2017).


Events

2011.10

Elle was the first corporate brand with Buy Quickly in October 2011.

2012.11

Became No.1 of sales ranking on Double 11 in 2012 and the first ladies bag brand which sales revenue is over 3million during Double 11.

2014

Baiqiu officially took over the sub-brand Jessie & Jane of ELLE Group and continued to create the magic about sales and brand.

2017

Elle has ranked No. 1 of Tmall ladies bag category for Double 11 during these 5 years.

Achievements

·With more than six-year collaboration, Baiqiu involved in the intensive operations with ELLE about merchandise planning, traffic, CRM, marketing campaigns. The two parties have established the stable and strategic partnership relation in long term.


Events

2015.04

Launched official stores at Tmall in May 2014.

2016.06

Buy Quickly took over to operate Kipling in April 2015, achieving ranking Top5 among Suitcase and Bag category on Double 11 Achieved ranking Top3 among Suitcase and Bag category.

2016.11

Ranked top2 in suitcase and bag category on Double 11.

2017.03

Kipling launched Super Brands day on 317 and became the first successful brand in women bag category. Baiqiu helped Kipling to expand the sale channel on VIP.com and reached to 20% of total online sales revenue and 60%+ sell through.

Achievements

·Kipling attended Super Brands day on 317 and became the first successful brand in women bag category.

·Baiqiu helped Kipling to expand the sale channel on VIP.com and reached to 20% of total online sales revenue and 60%+ sell through.


Events

2016.03

Fossil started the strategic cooperation with BQ in e-com field in Mar. 2016, and SKAGAN group brands joined consequently.

2016.05

With the efforts by BQ, Fossil began the first successful brand in Tmall Super Brand Day project in May. 2016, with 110% growth.

2016.11

Fossil attended the collaboration with Tmall Day Dream Live Stream, shooting on Milano Fashion Week, made a big buzz with UV reached to 200,000 and incremental fans 23,000 that day.

2017.09

Buy Quickly planned and executed the Fossil TIN campaign on Huanju Day channel, combined with Fossil distinctive TIN packaging and the related people’s memory about passing time, the great marketing idea with movie star and Tmall various resources, enhanced the brand exposure and gain a great success.

Achievements

·By Jan. 2018, with accurate marketing and content marketing, Fossil fans achieved to 400,000.

·Since the cooperation with Baiqiu, YOY growth is over 60% these two years.


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Contact us

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